ABOUT ME

I have been a Graphic Design professor at the American University of Kuwait since 2009. Before I came to Kuwait, I taught Graphic Design in various universities in Lebanon. I hold an MFA in Graphic Design, and an MA in “Multimedia for Education.”

I also worked in the field of Graphic Design in both Lebanon and Saudi Arabia before I started my teaching career.

As a Lebanese designer who was raised and lived most of my life in the Gulf, I was looking for an identity that is well rooted in Arab culture, while embracing the contemporary art movements around the world. Taking my prior understanding of the culture, my research, and the market needs into consideration, my aim was to create art pieces that are inspired by the culture, the generosity, the welcoming spirit and hospitality of the Arab people.

The “Moua’ayada Collection by Rita” معايدة is a set of ten plates with ten distinctive, yet similar and cohesive designs. Each adorned with a different message, written in Kufi Style that fills the outer edge of each plate in a very stylish and innovative design. Hayyakom, Nawartoona and Bil Aafiah are just some of the statements on the beautiful porcelain dishes.

The design process of the plates required an ingenious and innovative technique through which I took the rigidity and straightness of Kufi and reproduced it in a perfectly proportionate rounded look to fit on the circular shape of the plates.

A technique that is very time consuming and requires a lot of patience and complicated calculations to get precise dimensions and proportions for the right design.

The target audience for this project is a very specific group of people, who have a very artistic touch, a great taste for elegance, and who pay good attention to details.